José Octavio Reyes Lagunes

Member of the Board of Directors and Chairman of the Resources Committee of MasterCard Worldwide, and member of the Board of Directors and Sustainability Committee of the Coca-Cola Hellenic Bottling Company.

He started his career with The Coca-Cola Company in 1980 as Strategic Planning Manager at Coca-Cola de México, was appointed manager of the Sprite and Diet Coke brands at headquarters in Atlanta in 1987, was Director of Marketing for the division of Brazil in 1990, he was appointed Vice President of Marketing and Operations for the Mexico division and became President of the Mexico Division in 1996. He was President of the Latin American group of The Coca-Cola Company from 2002 to 2012.