Rafael de Oliveira Amorim

Rafael de Oliveira Amorim serves as the Regional Key Account Manager at Coca-Cola FEMSA since February 2019, overseeing the Home Market/Off Trade and On Premise/On Trade segments in São Paulo. Key responsibilities include commercial planning, account management, negotiation, and sales control to enhance market share and meet volume and profitability targets. Previously, Rafael held positions as an Account Executive at Sorvetes Jundiá Indústria e Comércio Ltda and worked in retail at Russi Supermercados, with experience ranging from sales management to operational coordination. Rafael holds an MBA from Fundação Getulio Vargas and degrees in Marketing and Business Administration from Centro Universitário Padre Anchieta.