Renato Ribeiro

Renato Ribeiro is an accomplished professional with extensive experience in digital transformation and commercial strategy, currently serving as the Head of Omnichannel and Digital Platforms at Coca-Cola FEMSA since April 2009. Renato has successfully led the development of the "Juntos Plus" digital platform, implementing agile methodologies across operations in 10 countries. Prior roles include Head of Digital Transformation in Brazil and Manager of Capability Division Brazil, where Renato oversaw significant projects affecting over 1,600 sales personnel. Education includes an MBA from Fundação Dom Cabral and various specializations in project management and sales management, further enhancing expertise in the field. Notable early career achievements include leadership roles at Refrigerantes Minas Gerais Ltda., where Renato significantly improved sales performance and operational efficiency.