Alice Tagliabue

Head Of Insights And Business Development at Coca-Cola HBC

Alice Tagliabue is an experienced professional in insights and business development, currently serving as the Head of Insights and Business Development at Coca-Cola Hellenic Bottling Company since February 2020. Prior to this role, Alice held various positions at Ipsos, including Group Director for Qualitative Research, and spent nearly a decade at Procter & Gamble, focusing on brand equity, communication, and human insights across multiple regions. Expertise includes human insights, neuromarketing, shopper psychology, and corporate training. Alice began their career with internships at Henkel and STMicroelectronics, following an educational background in Management of Innovation from Rotterdam School of Management and Economics and Management of Innovation from Università Bocconi.

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