Fergal McGuinness is an experienced professional in the commercial and sales sectors of the spirits industry, currently serving as Head of Commercial for the Americas & Canada at Coca-Cola HBC since July 2024. Prior to this role, Fergal held positions at Intrepid Spirits, including Global Expansion Director and Regional Sales Director for EMEA from April 2019 to June 2024. Fergal's career includes significant contributions at Teeling Whiskey Company as Commercial Manager for the UK & Ireland, where responsibilities included overseeing sales operations and team management. Previous roles also encompass Sales Manager for Queensland at Think Spirits Pty Ltd, Sales & Event Manager at Horse Racing Ireland, and various positions at Brinkman Beverages Ireland, focusing on national account management and brand development. Fergal holds a Diploma Certificate in Property & Business Management from Ballsbridge College and additional education from the Dublin Institute of Technology.