Sebastian Gugała is an accomplished marketing professional with extensive experience in the beverage industry. Currently serving as the Coffee Marketing Manager for Coca-Cola HBC, responsible for crafting the commercial strategy for the coffee business in Poland and the Baltics, Sebastian leads various marketing campaigns, innovation strategies, and channel implementations. Previously, Sebastian held several key positions at Nestlé, including Marketing & Sales Development Manager and Group Customer Development Manager, where responsibilities encompassed developing comprehensive marketing plans for NESCAFÉ products and managing key account relationships. Additionally, Sebastian gained foundational experience in BTL campaign management at Havas. Sebastian holds a Master’s Degree in Management and Marketing from Uniwersytet Marii Curie-Skłodowskiej w Lublinie and completed further education at Kozminski University.