Simon Fitzpatrick

Simon Fitzpatrick is an experienced executive with a robust background in sales and commercial strategy. Currently serving as Managing Director at Coca-Cola HBC since April 2019, Fitzpatrick has also held multiple leadership roles within the company, including Group Commercial Director and Director of Sales. Additionally, Fitzpatrick has contributed to the Northern Ireland Food and Drink Association as Vice Chair and Board Member since January 2023. Previous experience includes a tenure as Director of Sales and Marketing at the Irish Football Association and various positions at Coca-Cola Hellenic Bottling Company from 2006 to 2018. Fitzpatrick holds a Bachelor of Business Administration in Business/Managerial Economics from the University of Ulster and further education from IMD, completed in 2022.