M.D. Abdul Mukaddem

Md. Abdul Mukaddem serves as the Digital Commercial Director for Coca-Cola Beverages Singapore, Malaysia & Brunei, focusing on digital commercial transformation and eB2B strategy implementation. Prior to this, as Global eB2B Project Head at The Coca-Cola Company, Mukaddem led eB2B transformations across 15 Asia Pacific markets. Experience at Unilever as eRTM Lead saw the establishment of a $55 million digital business within three years. Mukaddem's earlier roles include managing trade marketing and sales digitization efforts at AXIATA (Bangladesh) Ltd and customer service management at Grameenphone Ltd. Academic credentials include a Bachelor of Business Administration in Finance and Accounting from North South University.