Vivek Balasubramanian

Vivek Balasubramanian is the VP of Product Growth at Cockroach Labs, where responsibilities include defining Product-Led Growth strategies, overseeing self-serve initiatives for small to medium businesses, and leading monetization efforts for enterprises. Vivek has a strong track record in product growth, evidenced by a promotion from Senior Director of Product Growth and Serverless at Cockroach Labs after successfully launching and growing the Serverless product. Prior experience includes VP of Product Growth at Wave HQ, where advancements in onboarding and product engagement significantly increased revenue, and Head of Growth for Shopify Plus, focusing on demand generation. With a background in marketing operations and demand generation consulting, Vivek holds a Master’s in Management from Lancaster University and a BTech in Electronics and Communication from SASTRA.