Rodrigo Gomez

Rodrigo Gomez has extensive experience in various managerial roles within the beverage industry. Rodrigo began their career at Arca Continental in 2014, where they served as the Manager of Market Unit Marketing. During their time in this role, they successfully developed market strategies, increased market share, and achieved profitability for the company. Rodrigo also received recognition for leading the best Market Unit in Arca Continental.

In 2016, Rodrigo joined the team that transitioned the first US Coca-Cola Bottler into a Mexican-owned Bottler at Arca Continental. In this role, they were responsible for managing business processes and supporting the PMO Team throughout the entire transition.

Rodrigo later moved on to Coca-Cola Southwest Beverages in 2017, where they held several leadership positions. As the Director of Sales & Operations South Area, they led a team of 350 frontline leaders and was responsible for optimizing distribution center cost structures. Rodrigo also managed local community relations and implemented processes to enhance cross-enterprise integration.

In their role as the Director of Go to Market, Rodrigo managed the labor strategy and budget of $0.5 billion USD and implemented new service models for the retail channel. Rodrigo also led the development of a cost to serve methodology and segmentation strategy to maximize customer potential.

Additionally, Rodrigo served as the Pricing Execution Manager, where they oversaw the pricing execution department and collaborated with CCNA RGM to define long-term sparkling pricing strategies. Rodrigo also reduced pricing errors and led the pilot of a new immediate consumption package.

Overall, Rodrigo Gomez has a strong background in sales, operations, pricing, and go-to-market strategies within the beverage industry, showcasing their leadership and strategic abilities.

Rodrigo Gomez obtained their Bachelor's degree in Industrial Engineering from Tecnológico de Monterrey, which they pursued from 2007 to 2011. Additionally, they have obtained several certifications including the Arca Continental Managerial Leadership Program from Harvard Business Publishing Corporate Learning in 2021, Financial Management from Cornell University in 2021, Data Science Ready from Harvard Online in 2021, Business Growth Strategies Program from IMD Business School in 2020, and Certified Pricing Professional (CPP) from the Professional Pricing Society in 2018.