Rafael Segato

Rafael Segato is an experienced leader in data and analytics, currently serving as the Head of Data & Analytics at Cocomore AG since October 2018, where significant transformations in the data department have enhanced strategic insights for executives. Rafael also oversees strategic initiatives as the Director of Client Service, driving sales and managing CRM and E-commerce for D2C clients, including Nestlé Dolce Gusto across various European markets. Previous roles include Senior Marketing Consultant at Mangia Marketing, and various marketing positions at LATAM Airlines, where impactful campaigns and brand positioning strategies were developed. Rafael holds multiple advanced degrees, including an MBA from Frankfurt School of Finance & Management, and has a robust foundation in digital marketing and communications.