Lisa Fitch possesses extensive experience in revenue operations and data-driven decision-making, currently serving as Founding Revenue Operations at Cocoon since January 2024. Prior roles include Senior Director of Revenue Operations at VideoAmp, where key achievements involved reorganizing a 150+ member department, developing comprehensive operational handbooks, and collaborating on data solutions that enhanced performance metrics. Throughout various positions, Lisa effectively implemented tracking systems, optimized data processes, and supported strategic planning with senior leadership, driving significant budget savings and improving efficiency. An educational background in Economics, English, and Spanish from Bradley University complements a proven track record in optimizing revenue streams across the tech and advertising sectors.