Joe Sherman

Joe Sherman has a diverse work experience in the field of digital marketing and growth. Joe currently holds the position of VP of Growth at Cognassist, starting in August 2022. Prior to this, they worked at Add to Event as the Head of Growth from January 2020 to August 2022, and as a Growth Manager from January 2018 to December 2019. Joe also served as the Digital Marketing Manager at SaturnF1 from February 2017 to January 2018, and as the Marketing Manager/Head of Customer Acquisition & Retention at PayAsUGym from August 2015 to February 2017. Before that, they held roles such as Inbound Marketing Manager at StitcherAds from July 2014 to July 2015, and Digital Marketing Manager at Flexiant from July 2012 to July 2014. Joe gained experience in social media and community management as the Social Media and Community Manager at Total Heliski from April 2012 to November 2012, and as the Brand Manager at Rate My Placement from September 2011 to June 2012. Their early career includes working as the European eBusiness Marketing Executive at Xerox from June 2010 to July 2011, where they successfully assisted with Xerox Europe's social media strategy, managed Xerox ratings and reviews for the UK, and organized the social media strategy for the Xerox Forum in Berlin. Overall, Joe Sherman brings a wealth of experience in digital marketing and growth to their current role at Cognassist.

Joe Sherman earned a Bachelor's Degree in Information Management and Business studies from Loughborough University from 2008 to 2012. In 2014, they completed a Squared Online Digital Marketing Course, sponsored by Google, focusing on Digital Communication and Media/Multimedia. Additionally, they obtained certifications in Inbound Marketing from HubSpot in November 2016 and November 2017.