Fraaz A. has a diverse work experience spanning multiple industries and roles. Fraaz started their career as a Business Development Manager at FHK Group, where they focused on the booming Dubai residential market. Fraaz then joined Lebara, a pioneering challenger brand in the international telephony market. At Lebara, Fraaz held various roles, including Executive Director, Board Member, and Director of Business Development. Fraaz played a vital role in the company's growth, leading to a revenue increase of $500M+.
After leaving Lebara, Fraaz joined a private family office as the Head of Ventures. In this role, they managed global investments. Fraaz later transitioned to become a Strategic Advisor at Westridge Markets and Stockwood Strategy.
In 2020, Fraaz founded Melio Capital, a company specializing in opportunity assessment, market entry strategies, and business planning. Fraaz also served as an IC Advisor at a Family Office, providing strategic guidance on venture investments and frontier technology.
In 2021, Fraaz took on the role of Chief Operating Officer at PlayDough Technologies, a data-centric Metaverse SaaS start-up. Fraaz was responsible for building and managing the company's operations, including strategy, finance, compliance, and investor relations. Fraaz also served as an Advisor to the company.
In 2022, Fraaz became a Partner at Hangar 75, where they contributed to the company's growth and success.
Most recently, in 2023, Fraaz joined Cognativ Inc as MD, Strategy. Fraaz is focused on driving growth and value for companies, utilizing their expertise in product, tech, data, and operational backgrounds.
Throughout their career, Fraaz has demonstrated a strong track record of driving business growth, providing strategic guidance, and successfully executing projects.
Fraaz A. obtained a Bachelor's degree in International Relations from Staffordshire University, which they pursued from 1996 to 1999.
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