Sally-Ann Appleby

Sally-Ann Appleby is an experienced Account Executive currently working at Cognism, specializing in the Mid Market sector since September 2025. Prior to this role, Sally-Ann held positions at HubSpot as an Account Executive for SMB from June 2023 to September 2025, and at Slack as a Business Development Representative from July 2021 to April 2023. Earlier experience includes serving as a Senior Consultant and Consultant at EY from September 2018 to July 2021, and a Sales Assistant at Appleby Jewellers from May 2011 to January 2018. Additional experience includes an Advisory Summer Intern role at EY in mid-2017. Sally-Ann’s educational background includes a Certification in Negotiation Mastery from Harvard Business School Online, a degree in Business & Management from Technological University Dublin, a Bachelor of Business & Management from IAE Montpellier, and a BSc in Social Science from University College Dublin.