Roel van Criekinge

Roel Van Criekinge currently serves as the Chief Marketing and Experience Officer (CMO/CXO) for Cognita Schools since January 2025. Previously, Roel held multiple senior roles at IKEA from July 2006 to December 2024, including SVP Head of Omnichannel Experience & Innovation for Southeast Asia and Mexico, where responsibilities encompassed enhancing customer access and engagement through innovative store formats and channels. In earlier positions at IKEA, key achievements included driving significant profit growth, overseeing a USD 1.0B revenue P&L, and implementing strategic planning in finance and operations. Roel also served as a Management Consultant at Accenture, focusing on M&A and trade marketing projects for FMCG clients. Academic credentials include a Master's in Economics - Engineering from EHSAL Brussels and a Strategy in the Age of Digital Disruption certificate from INSEAD.