Reed Edwards

Reed Edwards is a seasoned marketing and brand professional with extensive experience in leadership roles across various industries. Currently serving as Sr. Director of Brand & Creative at Hunter Douglas, Inc. since April 2025, and as Senior Marketing Manager at Klarna since March 2022, Reed previously held significant positions at Peloton Interactive as Senior Manager of Advertising, and at Regis Corporation as Associate VP of Brand Marketing. Notable achievements include leading brand strategy for nearly 1,000 salons at Regis and spearheading Smirnoff's first global integrated campaign in 25 years at 72andSunny, which garnered multiple prestigious awards. Reed holds a B.A. in Economics & Business from Lafayette College and has studied at The University of Edinburgh.