Cognitiv
Nathan Eyre is an accomplished data analyst with extensive experience in leveraging data-driven insights to optimize marketing strategies and improve operational efficiencies across various organizations. Currently, as Data Analyst Lead at Cognitiv, Nathan manages approximately $1 million in programmatic marketing spend each month while developing processes to collaborate with cross-functional teams. Previously, at Nordstrom, Nathan initiated a project to establish consolidated data sources and drove the adoption of a new marketing attribution model, enhancing measurement effectiveness. Nathan's background also includes roles at Affine Analytics, PitchBook Data, and other organizations, where expertise in data processing, analytics modeling, and mentoring within the field of data analysis was demonstrated. Educated with a Master of Science in Predictive Analytics from DePaul University and a Bachelor of Science in Economics from Brigham Young University - Idaho, Nathan combines strong analytical skills with a solid educational foundation.
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