Michael Walch is a seasoned marketing technology consultant with extensive experience in digital marketing and data management. Currently serving as Principal Marketing Technology Consultant at Cognizant Netcentric, Michael specializes in leveraging Adobe's marketing cloud to enhance client strategies. Previously, Michael held key leadership roles, including Director of Data at ProSiebenSat.1 Media SE, where responsibilities encompassed data-driven revenue opportunities and audience segmentation for digital advertising. Other notable positions include Senior Manager roles at Scout24 AG specializing in business development and digital marketing, as well as experience in online marketing at Amazon, LOVEFiLM, and Audible, complemented by foundational marketing expertise gained while assisting the CEO at Goethe Institut. Michael holds a Diplom in Sociology, Communication Science, and Market-and Advertisement Psychology from Ludwig-Maximilians-Universität München.
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