Liron Mendel

Liron Mendel is an experienced marketing professional with a robust background in digital and demand generation. Currently serving as the Head of Digital & Demand Generation at Cognyte since May 2021, Liron oversees a team focused on optimizing marketing funnels and conversion rates. Previously, as the Director of Digital and Growth Marketing at Unbound Security, Liron executed comprehensive marketing strategies that significantly boosted website traffic before the company's acquisition by Coinbase. Liron co-founded and led marketing efforts at PlayIT.live, and held roles as Marketing Operations Manager and Coordinator at BetaMedia, where significant process management and departmental integration were achieved. Early career experience includes marketing specialization at Trost Strategy, where Liron developed targeted marketing plans for prominent clients in the education sector, alongside project management roles at Promarket and CERN. Liron holds a Bachelor's degree in Communication and Media Studies from the College of Management Academic Studies.