CohereOne
Michelle Houston is an accomplished marketing executive with extensive experience in strategic services and data-driven performance. Currently serving as the Executive Vice President at CohereOne since January 2017, Michelle specializes in creating impactful marketing campaigns that enhance revenue. Prior to this role, Michelle was the Senior Marketing Director at NapaStyle from 2010 to May 2015, where successful cross-channel marketing strategies were implemented to exceed revenue goals while identifying valuable customer sources. Between 2000 and 2010, Michelle held the position of Vice President at LENSER, focusing on circulation and strategic marketing for direct mail brands, including prominent clients such as Title 9 Sports and Sur La Table. Earlier career experience includes serving as Circulation Manager at US Sales Corporation from 1994 to 1999.
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CohereOne
Whether you’re launching a new brand, you’re a digitally native brand that’s never tried direct mail, or you’re an established brand with experience operating in a complex marketing ecosystem, we can help you. We’re driven by ideas in a way that is a little unusual for a data-driven direct marketing agency. Our experience integrating digital marketing indicators with proven direct mail strategies gives us unrivaled expertise. Our clients’ results demonstrate that analytics – coupled with fresh and innovative thinking – is a powerful combination. Hundreds of brands have trusted us to manage their integrated direct mail efforts and to drive sales (and profit) growth with data-driven expertise and we can help you too.