Ritika Pareek is an accomplished engineering leader with extensive experience in various technology roles. Currently, Ritika serves as Engineering Leadership at Coinbase and is the Founder of Happy Stories, a project in stealth mode. Previously, as Director of Engineering for Ads at Loblaw Digital, Ritika led the Onsite and Instore Media team, successfully launching self-serve Sponsored Search. At Wattpad, from December 2019 to May 2023, Ritika managed the Core Experience team, enhancing technical strategy and promoting a collaborative culture. Earlier roles include Engineering Lead at Kateeva and Samsung Electronics, and multiple leadership positions at DITTO and Varian Medical Systems. Ritika holds a Bachelor's Degree in Computer Science from Dhirubhai Ambani Institute of Information and Communication Technology.