Yili Chang

Yili Chang is a seasoned professional with extensive experience in research and strategy within leading technology companies. Currently working at Coinbase since July 2021 in a Global Insights and Strategy role, Yili previously held significant positions at Meta as Director of Research from April 2017 to July 2021, and at Google as Head of Market Insights from October 2014 to March 2017. Prior to that, Yili served as Director of Research & Marketing Analytics at Roku from March 2012 to September 2014, and held multiple roles at TiVo, including Director of Research and Sr. Manager of Market and Ad Sales Research. Yili's career began at Intel Corporation, where tenure included positions as Customer Research Analyst and Channel Marketing Research Manager. Yili Chang earned a Master's degree in Information Management from UC Irvine.