Jessica Fox

Jessica Fox is a seasoned entrepreneur and operations leader with significant experience in consulting and management within the sports and recreation sectors. As the Co-Founder and CEO of Little Roots Consulting since January 2023, Fox has leveraged previous roles, including General Manager and Director of Operations at CoinSmart, and Director of Operations and Special Projects at Juno Inc. Notable accomplishments include founding True Tennis, LLC, where Fox directed a team responsible for significant increases in facility memberships and client base growth through innovative marketing and technology solutions. Co-founding Annacone Tennis Management, LLC, demonstrated expertise in team recruitment, customer satisfaction measurement, and facility expansion, contributing to substantial bottom-line improvements. Educational background includes a Bachelor's degree in Enterprise Management and International Business from the University of Tennessee, Knoxville.