Rodrigo Alvarez Villarreal

Rodrigo Alvarez Villarreal is currently serving as Sales Development Manager at Coca-Cola Canada Bottling Limited since March 2023. Prior to this role, Rodrigo held several key positions at Coca-Cola FEMSA from June 2006 to October 2022, including Modern Trade General Manager for the Gulf of Mexico Zone and Guanajuato, where strategic plan execution and team leadership were primary responsibilities. Rodrigo also worked as a Senior Sales Executive and Sales Executive in Guanajuato and the Bajio Zone, focusing on sales monitoring, training, and operational development. Furthermore, Rodrigo began a career as a Sales Coordinator in Mexico City, emphasizing trade marketing negotiations. Educational qualifications include a Marketing and Administration degree from Centro Universitario Mexico, obtained in August 2002.