Colangelo is a passionate team of Brand Behaviorists. We practice science based brand building through Brand Attachment, including non-traditional research, occasion-based shopper marketing and purposive design.

Using proven science, we uncover human behaviors and commercial opportunities. Our unique approach allows us to attach consumers to brands on an emotional level, creating a lifelong bond.

Colangelo humanizes brands through Brand Attachment.

Brand Attachment has been proven to save brands in need. Whether a brand is losing share, struggling to find its place in a shifting category, in need of modernization in a changing marketplace or simply being launched – we uncover the key to success by understanding the brand behavior and connecting it to the appropriate human behavior.

The Brand Attachment approach allows us to control buying behavior and gives consumers not only a reason to believe, but also a reason to belong.

Advertising

Marketing

Colangelo

Rob Colangelo

Caitlin Olson

Keith Garvey

Laura Vitkowski

Gabrielle Salerno

Armin Fako

Bryan Cocco

Stephen Avanzino

Susan D. Cocco

Susan Cocco

The Creative and Design Team at Colangelo leverages insights from Brand Attachment science to craft compelling visual narratives and design solutions that resonate emotionally with consumers. Comprising roles such as Interactive Senior Art Director, Senior Art Director, and Associate Creative Director, the team collaborates to innovate brand identities, create engaging marketing materials, and ensure that every design element enhances the consumer's connection to the brand. Their work aims to not only attract attention but also foster deeper, lasting relationships between consumers and brands.

Creative and Design Team

Leadership Team

Creative and Design Team

About

Team members

Other teams at Colangelo

Leadership Team