Colangelo is a passionate team of Brand Behaviorists. We practice science based brand building through Brand Attachment, including non-traditional research, occasion-based shopper marketing and purposive design.

Using proven science, we uncover human behaviors and commercial opportunities. Our unique approach allows us to attach consumers to brands on an emotional level, creating a lifelong bond.

Colangelo humanizes brands through Brand Attachment.

Brand Attachment has been proven to save brands in need. Whether a brand is losing share, struggling to find its place in a shifting category, in need of modernization in a changing marketplace or simply being launched – we uncover the key to success by understanding the brand behavior and connecting it to the appropriate human behavior.

The Brand Attachment approach allows us to control buying behavior and gives consumers not only a reason to believe, but also a reason to belong.

Advertising

Marketing

Colangelo

Rob Colangelo

Caitlin Olson

Keith Garvey

Laura Vitkowski

Gabrielle Salerno

Armin Fako

Bryan Cocco

Stephen Avanzino

Susan D. Cocco

Susan Cocco

The Leadership Team at Colangelo drives strategic vision and ensures the alignment of brand behavior science with client objectives. Comprising senior executives, this team champions innovative approaches to brand attachment, guiding the organization in uncovering human insights and crafting impactful marketing strategies that foster deep emotional connections between consumers and brands. Their leadership is pivotal in navigating industry shifts and optimizing brand performance across various market challenges.

Leadership Team

Creative and Design Team

Leadership Team

About

Team members

Other teams at Colangelo

Creative and Design Team