Carolina Espejo Tapasco is a dynamic marketing professional with extensive experience in digital growth and performance marketing. Currently serving as the Head of Digital Growth at COLD CULTURE, Carolina leads comprehensive digital strategies focusing on revenue and brand expansion. Previously, Carolina excelled as Acquisition Manager and Performance Marketing Specialist at ALOHAS, developing global user acquisition strategies and optimizing paid campaigns. Carolina has also held key roles, including Lead SEO & SEM Consultant at Gericó Associates, where strategic marketing was directed for various clients, and Coordinadora de Comunicación Digital at Universidad de La Sabana, solidifying capabilities in digital communications. Carolina holds a Master's degree in Marketing de Moda & Lujo from ESIC Business & Marketing School and a Bachelor's degree in Social Communication and Journalism from Universidad de La Sabana.
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