Dan Potenza

Dan Potenza is an experienced Product Design Manager currently at Coles Group since November 2025. Previously, Dan served as Experience Design Lead at ANZx, where a significant focus was placed on enhancing the home buying experience. Prior roles include Head of UX, Engagement, Personalisation & App at Moneysupermarket Group, where Dan led transformational initiatives to create personalized user experiences across prominent fintech brands. With a proven track record in leading design teams and driving UX maturity, Dan has developed and implemented strategic design frameworks in various sectors, including health and finance. Dan holds a Bachelor of Design in Communication Design from Monash University and has furthered education in usability, leadership, brand strategy, and digital strategy through various institutions.