Michael Sharlassian

Michael Sharlassian is a retail media leader with over 15 years of experience in brand strategy, advertising, and customer insights. Currently, they serve as the Head of Coles 360 Optimisation and Ad Operations, leading a team of 27 and focusing on customer-led, data-informed strategies for brand growth. Previously, Michael held various marketing roles at companies such as Kaufland Australia and Bunnings, where they managed comprehensive advertising campaigns and brand development efforts. They possess a Mini MBA in Marketing from Marketing Week and a Bachelor of Business in Marketing and Management from Swinburne University of Technology.