Samantha Laguyo currently serves as the Range & Space Lead for Digital Commercial Execution at Coles Group, a position held since January 2023, and previously worked as an Associate Product Manager for DSV Ecommerce. Prior experience includes a role as Ecommerce Specialist at Adairs Retail Group from July 2021 to January 2023, and an extensive tenure at WAG from March 2014 to July 2021, where responsibilities included Brand and Digital Manager/2IC, Digital Manager/2IC, Digital Manager, and Web Developer and Graphic Designer. Samantha Laguyo holds a Bachelor of Arts with a double major in Communications and English and a Bachelor of Business Information Technology Systems, both degrees obtained from Monash University between 2011 and 2014.
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