Elena Gaucan

Elena Gaucan is an experienced professional in consumer insights and brand strategy, currently serving as the Europe Home Care Insights Lead at Colgate-Palmolive since September 2025. Prior roles include Global Insights Director at TerraCycle, where collaborative efforts with senior executives enhanced B2C, B2B, and DTC recycling programs across multiple regions. At PricingOne, Elena led multi-country Brand Health diagnostics for a major client, developing strategic growth roadmaps. A significant tenure at GfK involved roles including Global Account Director, where Elena redefined account strategies and achieved record revenues. Previously at Procter & Gamble, Elena contributed to brand growth across various consumer goods categories and managed multi-faceted projects, demonstrating expertise in leveraging consumer data. Educational qualifications include a Master’s degree in Biochemistry from the University of Bucharest, alongside PhD coursework in Biochemistry, Molecular Biology, and Cell Biology at notable institutions.