Giselle Castillo Koval

Giselle Castillo Koval is a seasoned marketing professional with extensive experience in retail and customer development within the consumer goods sector. Currently serving as Director of Retail Marketing for Personal Care at Colgate-Palmolive since January 2017, Giselle has successfully led eCommerce strategies and championed an Omnichannel mindset across various teams. Previous roles at Colgate-Palmolive include Customer Development Team Manager and Shopper Development Manager, where significant contributions were made to business growth and community initiatives. Prior to this, Giselle held the position of Sales Planning and Operations Manager at Irving Consumer Products and advanced through multiple roles at Post Consumer Brands, demonstrating strong capabilities in strategy, financial planning, and account management. Giselle holds a Master of Business Administration from Rutgers Business School and a Bachelor of Business Administration in Marketing from the same institution.