Karina Kowalewski

Karina Kowalewski is a seasoned Senior Consumer Insights Manager at Colgate-Palmolive, with extensive experience since October 2006 in consumer insights, trends, and foresight, particularly focusing on the Brazilian market. Karina has successfully led multiple initiatives across various segments, including Oral Care and Personal & Home Care, supporting innovation pipelines and marketing strategies based on in-depth consumer and market analysis. Prior roles include Junior Shopper Insights Manager, Junior Marketing Manager, Marketing Analyst, and Consumer & Shopper Insights Intern, alongside experiences at Bank of Boston, Dun & Bradstreet, and Nestlé. Educational qualifications include an MBA in Market Management from ESPM and a degree from Pontifícia Universidade Católica de São Paulo.