Katsiaryna Baiko

Retail Marketing Manager (shopper Activation Manager) With E-commerce Function at Colgate Palmolive

Katsiaryna Baiko is an experienced professional with a diverse background in e-commerce, marketing, analytics, and front-end development. Currently serving as an E-commerce Specialist at Colgate-Palmolive since October 2021, Katsiaryna oversees e-commerce channel development, customized product promotion, and content management among other responsibilities. Simultaneously, Katsiaryna is enhancing front-end development skills at TeachMeSkills, utilizing technologies like React and TypeScript. Previous roles include Marketing Specialist and Analyst at PROJECTA Global and Analyst & Information Specialist at AsstrA-Associated Traffic AG, showcasing a strong foundation in customer analysis and business evaluation. Katsiaryna holds a Master's degree in Finance & Credit from Belarusian State Economic University, complemented by a Bachelor's degree in the same field.

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