Erica Larsen

Erica Larsen is a seasoned media buying professional with extensive experience in the advertising industry. Currently serving as a Senior Media Buyer at Colle McVoy since March 2021, Erica previously held the role of Media Buyer at Martin Williams Advertising and spent 18 years at Periscope, where responsibilities included leading an Investment Team, managing over $10 million in annual media spend, and overseeing campaign development across various channels. Erica has demonstrated expertise in negotiating and managing campaigns in multiple markets, building relationships with vendors, and mentoring junior professionals. Erica holds a Bachelor's degree in Journalism from the University of Nebraska-Lincoln.