Mathew Larson

Mathew Larson has extensive work experience in the advertising and media industry. Mathew currently holds the position of Vice President of Media and Connection Strategy at Collective Measures | Media & Analytics since 2023. Prior to this role, they served as a Vice President at Haworth Marketing + Media, specializing in digital and video strategy and channel planning from 2019 to 2023. Mathew also held positions such as Director of Digital Strategy and Associate Director of Digital Strategy at the same company. Before that, Mathew worked at FRWD Co., where they served as a Media Director and Director of Programmatic Media, overseeing media planning and buying for clients. Mathew also held roles as a Senior Media Planner, Media Planner, and Assistant Media Planner. Prior to that, Mathew gained experience at Coats Media Services, LLC as an Associate Strategist/Negotiator and Media Assistant. Mathew began their career as an Account Executive Assistant at Tanner Creative and interned at Peason Von Ellbe Advertising and Graphic Design and Footprint Promotional Advertising.

Mathew Larson earned a Bachelor's degree in Marketing from the University of Minnesota Duluth between 2004 and 2009. In 2011, they attended the 4A's Institute of Advanced Advertising Studies for Advertising. Prior to their university education, Mathew attended Buffalo High School. Additionally, they obtained several certifications from Google, including the Google Analytics Individual Qualification (IQ) in 2013, as well as certifications in Google AdWords - Display, Google AdWords - Search, Google DoubleClick Trainer, and Google Video (obtained years and months were not provided).