Tom Segar

Tom Segar has a diverse and extensive work experience in the field of analytics and data science. Tom started their career as a Data Analyst at Net Perceptions in 2000, where they provided statistical data analysis support for various clients. Tom then moved on to Aimia Inc as a Decision Sciences Manager in 2001. At Aimia Inc, they managed decision sciences projects until 2014.

In 2014, Tom joined Adtitud as the Director of the Data Science Lab, where they provided measurement and analysis support for marketing clients using tools like SAS and Tableau. Tom also volunteered their skills for cancer advocacy non-profit organizations.

After two years at Adtitud, Tom transitioned to Bluestem Brands, Inc in 2016. Tom worked as the Database Marketing Analytics and Operations Manager, responsible for managing analytics operations until 2021.

Most recently, in 2021, Tom joined Collective Measures | Performance Marketing as the Director of Analytics. Their role at the company involves overseeing analytics projects and providing strategic insights.

Tom Segar attended the University of Wisconsin-Stevens Point from 1988 to 1993, where they studied Psychology & Biology. Tom then went on to the University of Wisconsin Oshkosh from 1993 to 1995, where they pursued Experimental Psychology. No degree information is provided.