Michael Kirschner

Michael Kirschner, a seasoned professional in event management and sponsorship representation, currently serves as Managing Partner at COLLECTIVE Sports, Media and Events since August 2023, where Michael focuses on creating innovative event experiences. In addition, Michael holds the position of Consultant and Strategic Advisor at Circuit of The Americas and has deep experience in business development and strategy as Senior Vice President in the same organization. As a co-founder of both Uptown Sports Marketing and UDDA, Michael has a robust entrepreneurial background. Previous roles include ownership at The Barre Code, Vice President at Property Consulting Group, and various positions with prominent sports organizations, including the Chicago Bulls and Chicago Cubs. Michael earned a BS in Broadcast Journalism and Communications from Syracuse University between 1995 and 1999.

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Austin, United States

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COLLECTIVE Sports, Media and Events

In an era where innovation and creativity reign supreme, the events industry has reached an inflection point. The demand for extraordinary experiences, impeccable execution, and outstanding commercial results has never been greater. Yet, achieving this trifecta has remained an elusive challenge for many brands and event organizers. Until now. We are thrilled to introduce COLLECTIVE Sports, Media, and Events, a groundbreaking venture born from the vision and expertise of premier agencies in the sports, media, and events spheres. Our mission is clear: to help brands and organizations unlock the full potential of their events by delivering unmatched client experiences, elite commercial outcomes, and flawless execution. Visit us at www.collectivesme.com to learn more!


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