Raeling Kirk

Raeling Kirk is a seasoned professional currently serving as the Senior Director of Consumer Insights & Product Marketing at Collectors since May 2023, leading various functions to connect customer insights with business impact. Previously, Raeling held the position of Director of Consumer Research & Insights at Affirm from February 2020 to February 2023, where responsibilities included developing research for go-to-market strategies. At SEPHORA from September 2015 to February 2020, Raeling managed marketing research that significantly informed decisions on programs and improvements, and also oversaw a comprehensive omnibus program. Earlier experience includes serving as an Associate at Argus Information and Advisory Services and as a Consultant at Deloitte Consulting, focusing on program and risk management. Raeling holds a Bachelor of Business Administration in Finance from The George Washington University and a Consumer Market Research Certificate from UCLA.