Annabel Custer

Annabel Custer is a seasoned marketing professional with extensive experience in marketing automation and operations. Currently serving as a Senior Marketing Automation Strategist at Collegis Education, Annabel has successfully implemented a new Marketo instance and provides ongoing strategic guidance on marketing best practices. Previously, Annabel held the position of Lead Marketing Operations Manager at Lakeside Software, focusing on attribution modeling and the optimization of the MarTech stack. Experience includes a role as Marketo Architect for Google Cloud, where Annabel managed campaign production and trained new architects. Earlier roles at Windstream encompassed demand generation management with a strong emphasis on MarTech strategy and data analytics. Annabel's career also includes significant contributions at Marketo, an Adobe Company, as a Customer Success Manager, and foundational roles at Executivevents and The Vanguard School. Annabel holds a Bachelor of Arts in Art History and Classics from the University of Colorado Boulder.