Javier Betoret serves as the COO of HULAHOOP since January 2023, focusing on creating a decentralized platform for the entertainment industry that utilizes Web3, Blockchain, and AI technology. As a Co-Founder of DeepFi, Javier works at the intersection of Blockchain and AI to develop innovative products and educational initiatives. Additionally, Javier mentors entrepreneurship at UGR Emprendedora, advises startups through Ufounders, and is a member of Nova Talent's exclusive network. Javier's experience includes directing the Sun&Snow Weekend festival, co-founding Colono Gourmet, and previously serving as Strategy & Operations lead for Mimage Shop and as a Business & Process Consultant for BP ESSA. Javier holds several advanced degrees in Telecommunication Engineering and Business Administration from notable institutions including the University of Navarra and IESE Business School.

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