Luiz A. Wan-Dall Jr. is an accomplished executive with extensive experience in leadership roles across various companies. As the CEO of COLORMAQ since February 2020, Luiz has driven modernization efforts and achieved significant progress. Previously, Luiz served as CEO at Ricardo Eletro from September 2018 to January 2020, where notable achievements included cost reduction, improved operational profits, and advancements in multichannel strategies. Prior to that, Luiz held the position of CEO at Atlas Eletrodomésticos from May 2004 to September 2018, building a strong foundation in executive management. Luiz began a career in finance as a Controller at Plotter Racks from 1999 to 2004, overseeing critical financial operations. Luiz's educational background includes advanced leadership and executive development programs from prestigious institutions such as Northwestern University and Fundação Dom Cabral, alongside a bachelor's degree in Accounting from Sociedade Paranaense de Ensino e Informática. Currently, Luiz is pursuing a Master's degree in Professional Management from FGV EAESP.
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