César Medrano

César Medrano serves as the Senior Director of Integrated Marketing & Operations at ColorTokens Inc., focusing on integrated marketing strategy, web strategy, content development, and demand generation. With a strong background in marketing operations, César has held various roles, including Director of Marketing Operations at ColorTokens, and Marketing Consulting at Sage. Previously, César led marketing strategy and operations at Talkdesk and drove growth marketing at Malwarebytes, building the growth marketing organization and enhancing online sales performance. César's extensive experience includes significant contributions at Symantec, where a successful turnaround of SMB online sales was achieved, as well as entrepreneurial ventures such as co-founding Viavox Interactive. César holds a B.S. degree from the University of Oregon, an Executive MBA, and advanced certifications in growth strategy and retention marketing from Reforge and Universidad Internacional Menéndez Pelayo.