Jenni Piispa is a Design Consultant at Columbia Road since April 2022, focusing on enhancing clients' online businesses through UX/UI and Service design. Prior experience includes a role as a User Experience & Product Designer at Notio Design, where collaboration with peers enhanced skills in digital design. As a Product Designer at Franklin Oy, Jenni contributed to the Bwise by Franklin smart home automation system through design thinking practices. Earlier freelance work involved UX/UI design for web services, complemented by experience as an eCommerce Specialist at Fiskars Group, managing SEO, SEM, online sales, and UX optimization. Jenni also served as eCommerce Manager at Minna Parikka, concentrating on online profitability. Education comprises a Bachelor's degree in Digital Design from Metropolia University of Applied Sciences, completed in May 2023.