Billy J.

Billy J. is an experienced marketing professional with a strong background in performance marketing and digital strategies. Currently serving as the Senior Manager of Performance Marketing and SEO at Columbia Sportswear Company, Billy J. leads teams in paid search, paid social, affiliates, and SEO while implementing full funnel marketing strategies. Prior roles include Senior Media Manager at Flywheel Digital, where leadership of a performance media team was key, and Strategic Manager of Digital Marketing & Content Strategy at VF Corporation, focusing on innovative digital strategies for notable brands. Billy J. has also managed significant marketing initiatives at REI, Nordstrom, and Superb Internet, alongside teaching experience in digital marketing at Washington State University. Educational credentials include an MBA from Washington State University and degrees in Business Administration from the University of Washington and Central Washington University.