Colton Schang

Colton Schang is a seasoned professional with extensive experience in digital marketing and conversion rate optimization. Currently serving as the CRO Manager for Site Operations at Columbia Sportswear Company since February 2022, Colton has previously held key positions such as Director of Marketing and Communications at the University of Providence and Digital Site Merchandiser for Nike at PRO Unlimited. With a strong focus on data-driven strategies, Colton successfully created a digital strategy that generated $756M in demand for Nike's Holiday 2019 promotions and improved digital visibility significantly. Colton's educational background includes an MBA in Sport and Fitness Administration from the University of Oregon and a Bachelor's degree in Marketing from the University of Utah.