Wilson Sporting Goods Co., a subsidiary of Amer Sports Corporation, is one of the world’s leading manufacturers of high performance sports equipment, apparel and accessories. 



Consumer Goods

Wilson Sporting Goods

Wilson Sporting Goods' headquarters in Chicago, IL, United States

Andrew Page

Patrick Gilbertson

Julie Coffman

The Marketing and Brand Management team at Wilson Sporting Goods is responsible for developing and executing strategic marketing plans to enhance brand visibility and drive consumer engagement across various sports equipment and apparel categories. This team oversees integrated marketing campaigns, brand positioning, creative direction, and social media strategy, ensuring consistent brand messaging and fostering global brand growth. Through collaboration with creative directors, art directors, and marketing managers, they aim to strengthen Wilson's reputation as a leader in high-performance sports products.

Marketing and Brand Management

The Product Development and Design team at Wilson Sporting Goods focuses on innovating and creating high-performance sports equipment, apparel, and accessories. This team oversees the entire lifecycle of product development, from initial concept and design to final production, ensuring cutting-edge technology and superior quality in all offerings.

Product Development and Design

The Sales and Marketing team at Wilson Sporting Goods focuses on driving revenue growth and brand visibility. This includes managing e-commerce platforms, developing and executing digital marketing strategies, maintaining corporate accounts, overseeing regional sales for specific sports categories, and fostering new sales opportunities.

Wilson Sporting Goods

Org chart

Teams

Marketing and Brand Management

Product Development and Design

Sales and Marketing

Offices

Wilson Sporting Goods

Org chart

Teams

Marketing and Brand Management

Product Development and Design

Sales and Marketing

Offices

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