Julia McGinnis

North America Marketing at Columbia Sportswear

Julia McGinnis is an accomplished marketing leader with extensive experience in brand and retail strategy. Currently serving as the Head of North America Account Marketing at Columbia Sportswear Company since February 2023, Julia leads a team responsible for account marketing strategies and initiatives. Previous roles include Head of Brand Marketing and Planning at Hanna Andersson and a successful career as a Retail Strategy and Marketing Consultant. Julia's background includes significant positions at Nike, where responsibilities encompassed global brand and digital marketing across various categories. Additional experience includes leadership roles at Gap Inc./Banana Republic and consulting positions at Wolff Olins, Prophet, and Kurt Salmon. Julia holds a Master's of International Affairs from Columbia University, a Bachelor of Arts in English from Colby College, and a Master's degree in Interior Design from Heritage School of Interior Design.

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