Ranier Evans

Ranier Evans possesses extensive experience in digital product management and marketing within the athletic and outdoor industry, currently serving as Senior Manager - Engagement & Intelligence Digital Product at Columbia Sportswear Company since June 2016. Key responsibilities include defining global product vision and roadmap while leading a high-performing team of product managers. Previous roles encompass Senior Manager - Marketing & Membership Digital Product, where Evans successfully launched new membership platforms and consumer data initiatives, significantly enhancing member engagement and driving marketing efficiency. With a background that includes positions as Product Manager - eComm Marketing and Loyalty Analyst, Evans has demonstrated a strong ability to collaborate cross-functionally, optimize consumer experiences, and implement data-driven strategies. Educational qualifications include a Bachelor of Science in Business Administration from Portland State University and an ongoing MBA at the University of Oregon.